The energy system is the crux of the whole game. It's about the opportunity to keep spinning, keep getting that same tiny endorphin hit over and over until you can't anymore. Instead, Coin Master hooks you in through its energy system, through battering you with push notifications and in-game pop-ups, through constant events, and through the little details of its ever-spinning one-armed bandit. It's rare you fail to grab even a few hundred thousand coins from your daily free spins, which usually just about grants you a new building. Indeed, the coins you earn really aren't even the point of the game. Even the inclusion of card collections and pets, the latter of which grants certain bonuses to different actions in the game, don't make the game that much more involved. It really doesn't get much more complex than that. On top of that is some light social mechanics, through which you attack other players' villages to destroy their buildings and earn coins, or 'raid' the 'Coin Master' by digging up buried treasure in their village. Build up your village enough, and you unlock the next village, which in turn increases the value of your rewards. But it did make me ponder why exactly people are still playing it all these years later, and why it has in fact grown in revenue recently.Īll of which is a long-winded way of saying that I've been playing Coin Master for the past week, and I think I'm starting to understand why people are still hooked by it.Ĭoin Master is, ostensibly, a game about building up a village using cash earned from playing a slot machine. It's foolhardy to suggest that critical opinion matches player opinion - those figures alone instantly debunk the notion. Not that this has stopped people playing it - we've also run stories on the game clearing $500 million in revenue as of October 2019, and only last week we reported on its best month of revenue ever in February 2020. Our original IAP Inspector picked it up back in February 2018, giving it an unfavourable review and calling it 'shallow and arguably exploitative'. We've certainly covered Coin Master plenty on. And that's why I come to you today to make a confession: I have never played Coin Master. You would, quite reasonably, expect us to know a little bit about everything out there, if only out of professional curiosity.īut keeping on top of every single release, especially on the mobile marketplace, is nigh-on impossible. It's probably unwise for a games journalist to talk about their gaps in gaming knowledge.

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